Friday, 16 December 2011
Friday, 9 December 2011
Completed Practicals
Don't forget that your finished trailer or short film, needs to be put on to your blogs. In June the examiners will look at your work and want to see it all in one place, ie; your blog. Remember your blog is an online diary of events leading to the finished products, therefore it must all be available to see in the one place.
We will have a sixth form viewing of the practicals on Monday 17th December at lunchtime. We will film the audience viewing your work and you may also like to put together some short questions that the audience can answer whilst watching your work, this will be invaluable for your evaluation questions.
We will have a sixth form viewing of the practicals on Monday 17th December at lunchtime. We will film the audience viewing your work and you may also like to put together some short questions that the audience can answer whilst watching your work, this will be invaluable for your evaluation questions.
Friday, 30 September 2011
Narrative Image
This is all about the marketing of a film. The narrative image is what we think of
before we actually see the film. It is the film’s image or identity, and how it is
branded. It comes from the direct publicity surrounding a film (ie its marketing –
the poster, trailer, video release etc) and also from word of mouth. It particularly
draws on the generic qualities of the film. In other words, the marketing promotes
the film’s genre signifiers in order to exploit the audience’s desire for familiarity
and recognition – this brands the film and broadens its potential appeal.
But the narrative image also centres on the idea of difference and originality.
This comes in the form of the narrative enigma. The film’s publicity has to
encourage the audience into asking questions about the film, and must intrigue
the audience enough to want to know the answers. They will only be able to do
this if they pay to go and see the film. This is the enigma – the mystery
surrounding the film.
So the narrative image is a promise – a promise to the audience that the film will
deliver the answers. Often the narrative image is deliberately misleading, in order
to widen the target audience – the core audience is encouraged to go and see a
film that conforms to expectations, but are shocked by unexpected breaks with
convention that may have put them off if they had known about it beforehand.
In summary, narrative image combines similarity and difference and only works if
this combination is finely tuned to target the audience effectively.
This is all about the marketing of a film. The narrative image is what we think of
before we actually see the film. It is the film’s image or identity, and how it is
branded. It comes from the direct publicity surrounding a film (ie its marketing –
the poster, trailer, video release etc) and also from word of mouth. It particularly
draws on the generic qualities of the film. In other words, the marketing promotes
the film’s genre signifiers in order to exploit the audience’s desire for familiarity
and recognition – this brands the film and broadens its potential appeal.
But the narrative image also centres on the idea of difference and originality.
This comes in the form of the narrative enigma. The film’s publicity has to
encourage the audience into asking questions about the film, and must intrigue
the audience enough to want to know the answers. They will only be able to do
this if they pay to go and see the film. This is the enigma – the mystery
surrounding the film.
So the narrative image is a promise – a promise to the audience that the film will
deliver the answers. Often the narrative image is deliberately misleading, in order
to widen the target audience – the core audience is encouraged to go and see a
film that conforms to expectations, but are shocked by unexpected breaks with
convention that may have put them off if they had known about it beforehand.
In summary, narrative image combines similarity and difference and only works if
this combination is finely tuned to target the audience effectively.
What to include in your blog
•Your chosen brief and briefly explain why you chose that particular brief.
•The two ancillary tasks that go along with your brief – once these are completed they will also need to be uploaded to your blogs.
•Completed films uploaded
•Four evaluation questions – answered in full using a range of NMT
•Storyboard
•Evidence of textual analysis of both trailers and full films, each group must show that they have knowledge of other texts
•The branding that you have used throughout the tasks, to include; films and film poster/magazine review/front page
•Audience – who is your target audience? Why have you chosen this particular group? Profile of your audience – include images/mood boards of them
•Questionnaire/ surveys/focus group examples and responses to them
•Mood boards of audience/film/genre, etc
•Script (does not have to be the full version and does not have to be kept to word for word in the filming stage
•Location shots – ideal locations you have found, whether you use them or not it shows that you have given careful consideration to your choices
•Key concepts theory from Helen’s lessons – illustrate the theory with examples from films, images, etc (Narrative, Audience, Genre, Representation and Media Language)
•Music – have you created your own music? If so why not film how you made it and post onto your blog. If it’s from a free site, you must site the address and provide the copyright information.
•Shooting plan – you must make a provisional plan of where, when and what you will be filming and a rough outline of how long you think it will take and any problems that you might envisage.
•Document the editing process as it happens, what problems are you having? Have things been straight forward? If not, then why?
•Prop lists – what will you need and when? How do they fit in to the filming schedule?
•List of actors required and what days they will be needed for filming.
•Anything else that you think is relevant to your work include it in your blog, eg; trailers of interest to you, ideas you might have had which didn’t quite make the final cut. Interesting images that may be representative of your film or chosen genre.
•The two ancillary tasks that go along with your brief – once these are completed they will also need to be uploaded to your blogs.
•Completed films uploaded
•Four evaluation questions – answered in full using a range of NMT
•Storyboard
•Evidence of textual analysis of both trailers and full films, each group must show that they have knowledge of other texts
•The branding that you have used throughout the tasks, to include; films and film poster/magazine review/front page
•Audience – who is your target audience? Why have you chosen this particular group? Profile of your audience – include images/mood boards of them
•Questionnaire/ surveys/focus group examples and responses to them
•Mood boards of audience/film/genre, etc
•Script (does not have to be the full version and does not have to be kept to word for word in the filming stage
•Location shots – ideal locations you have found, whether you use them or not it shows that you have given careful consideration to your choices
•Key concepts theory from Helen’s lessons – illustrate the theory with examples from films, images, etc (Narrative, Audience, Genre, Representation and Media Language)
•Music – have you created your own music? If so why not film how you made it and post onto your blog. If it’s from a free site, you must site the address and provide the copyright information.
•Shooting plan – you must make a provisional plan of where, when and what you will be filming and a rough outline of how long you think it will take and any problems that you might envisage.
•Document the editing process as it happens, what problems are you having? Have things been straight forward? If not, then why?
•Prop lists – what will you need and when? How do they fit in to the filming schedule?
•List of actors required and what days they will be needed for filming.
•Anything else that you think is relevant to your work include it in your blog, eg; trailers of interest to you, ideas you might have had which didn’t quite make the final cut. Interesting images that may be representative of your film or chosen genre.
Friday, 23 September 2011
Links
Have a look at these two links, they will hopefully inspire your work and give you some added information.
It is extremely useful to look at other student's work and perhaps give you somke further ideas on approaching your blogging in a more creative way.
http://asanda2mediastudies.blogspot.com/
http://petesmediablog.blogspot.com/
It is extremely useful to look at other student's work and perhaps give you somke further ideas on approaching your blogging in a more creative way.
http://asanda2mediastudies.blogspot.com/
http://petesmediablog.blogspot.com/
Evaluation Questions
These are the four A2 evaluation questions.
Please remember that the examiner's are looking for creative ways of responding to them, therefore be aware of not using too much text, use links, images, photos, films, any way that doesn't rely upon huge amounts of writing! You must ensure that these are answered fully, if not you will lose marks.
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
Remember to be reflective in your responses.
Please remember that the examiner's are looking for creative ways of responding to them, therefore be aware of not using too much text, use links, images, photos, films, any way that doesn't rely upon huge amounts of writing! You must ensure that these are answered fully, if not you will lose marks.
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
Remember to be reflective in your responses.
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